Looks "nice." The Muhlenberg signature looks heavily oriented toward the past. How to appeal to the bright, energetic students that you want to motivate to apply to Muhlenberg? Define them. What are their needs and wants? What should this college emphasize in the story told by its photos? Is it the old ivory tower where you go to sit by yourself and contemplate books, do problems, write papers, and study for tests? Or a with-it, cool, current, connected, contemporary, interactive place in the middle of today's world where students learn together to accomplish important tasks and solve problems?